ABOUT
ABOUT
ABOUT
ME
ME
ME
Senior Product Designer with 8+ years of experience designing complex B2B systems. I own the full design lifecycle from research and systems thinking through prototyping and developer handoff, with a consistent record of measurable business impact. I actively integrate AI into my workflow, using tools like Cursor, Claude Code, and Figma Make to build functional prototypes, accelerate research synthesis, and extend what a design team can ship. Currently leading design at Pemo, a B2B spend management platform operating across the UAE and Saudi Arabia, where I align cross-functional teams around user needs, technical feasibility, and business goals.
HIT ME UP ✦ LET'S GET CREATIVE ✦

  • AI-ENABLED WORKFLOWS ✳ DESIGN SYSTEMS ✳ FINTECH ✳ CODE PROTOTYPER ✳ CURSOR + CLAUDE CODE ✳ B2B COMPLEX SYSTEMS ✳ FINANCIAL OS ✳ LOCALIZATION AT SCALE ✳ RESEARCH TO HANDOFF ✳

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SKILLS

Product strategy

Systems thinking

Design systems

User research

Interaction design

Code prototyping

Localization at scale

Usability testing

Data-informed design

AI-assisted prototyping

Cross-functional leadership

HOW I WORK

  • I understand the business before I design for it. That's how I make sure the work actually matters.

  • I prototype in code with AI to validate fast and cut weeks off decision cycles.

  • I design for the room, not just the user. Engineers, PMs, and stakeholders should all be able to trace my decisions back to a reason.

WHEN I AM NOT WORKING